THE "DEEP REAL ESTATE" AD

10/25/2019

Click image to enlarge

A pasted card, mimicking the 13 Hole Postcard was mailed to the home address of Dr. Edward C. Adams at 102 Camino Don Miguel, Orinda, California, postmarked October 17th 1970 from Berkeley. Edward C. Adams was a psychiatrist. The card read

"Mon Oct 12, 1970. Edward Adams. The Zodiac is going to change the way of committing murders. I shall announce when I shall commit my murders, The Adamses are Next. you taught me to mean it. ADAMS YOU ARE NEXT. Zodiac".

Ricardo Gomez stated on Project MK-Zodiac that "On May 27, 2011, Morf13 received a copy of the communication postmarked October 17, 1970, at Berkeley, California. The name of the recipient had been redacted from this document. On August 12, 2012, Morf13 received a copy of the unredacted document, which showed that the communication had been mailed to Edward C. Adams". This communication had never been released to the public, so its fairly evident that the personal advertisement mentioning "DEEP REAL ESTATE" and beginning with "ZODIAC" placed in the San Francisco Chronicle on August 26th 1976 to run for one week, was placed there by the same person who threatened Edward C. Adams on October 17th 1970. The author of the personal ad used the same style threat as the Edward C. Adams letter, only altering "You are next" to "You're next". But that is not all.

When you look at many personal ads, often they begin with something like "Joe's Hair Salon" and then advertise their business. The advertisement below begins with Zodiac, so it's extremely likely that the author of the advertisement is either Zodiac, or somebody pretending to be the Bay Area murderer. The person "ZODIAC" is addressing in the advertisement, is found at the end of the message with the initials R.A. Lyndon Lafferty, author of the book, The Zodiac Killer Cover Up: The Silenced Badge identified an individual who worked at Gladman Hospital in Oakland. He was a psychiatrist by the name of Richard H. Adler, thereby giving us the initials R.A. We now have an October 17th 1970 and August 26th 1976 message with an extremely similar threat, and both recipients were psychiatrists, living and working in close proximity to one another. If the Zodiac Killer (or an impersonator) was addressing Richard H. Adler, then he may be stating "Surrender to the Imperial Wizard or I'll terminate your case". The phrase "terminate your case", applicable in respect to psychiatry and their patients. One has to weigh up the likelihood of this personal ad being authored by an educated and respected psychiatrist, or an unhinged individual making veiled threats.

Advertisement placed on August 26th 1976 in the San Francisco Chronicle to run for one week

The Gladman Hospital where Richard H. Adler worked is today listed as a Psychiatric Health Facility in Oakland. Telecare was founded by psychiatrist, Art Gladman in 1965. The Gladman Hospital was a traditional psychiatric hospital back in 1976, extremely interesting and noteworthy, bearing in mind the FBI file concerning the Edward C. Adams Letter (shown below), which indicates Dr. Adams informed Inspector David Toschi of his belief that the threatening letter he received was sent by a former psychiatric patient who resided in Berkeley. The city of Berkeley lies on the east shore of San Francisco Bay in northern Alameda County, adjacent to Oakland.

"Edward C. Adams spent most of his life in the Bay Area where he attended the University of California Berkeley for his undergraduate work and Stanford University for his medical degree. His residency in psychiatry was received at the Menninger Clinic, Topeka, KS. During the Korean War he was an instructor in the Medical Field Service at Fort Sam Houston, San Antonio, TX. After retiring from an active practice in Psychiatry he devoted his energies to travel, fly fishing, the study of poetry and the enjoyment of his family and many friends. During the time spent at his Carmel home he volunteered as a docent at the Robinson Jeffers Foundation. He was a member of the San Francisco Psychoanalytic Society and an active supporter of many environmental groups". SFGATE.COM.

The San Francisco Center for Psychoanalysis was organized in 2007, combining the San Francisco Psychoanalytic Institute & Society, founded in 1941, with the San Francisco Foundation for Psychoanalysis, founded in 1991. The Center provides an extensive training program in psychoanalysis. The Center also sponsors a large, vibrant Extension Division which offers classes and seminars to mental health professionals as well as to the general public. The San Francisco Psychoanalytic Society and Institute is a facility for psychoanalytic research, training, and education located on 2420 Sutter Street in San Francisco, California. It is situated in Lower Pacific Heights, approximately one mile from the intersection of Washington and Cherry.

It can be seen on the map below that Gladman Hospital (Mental Health Rehab) is only 6.5 miles from Orinda, 6.3 miles from Berkeley and 12 miles from 2420 Sutter Street. In summary, we have two communications sent six years apart, containing the phrases "You are next" and "You're next", both likely to psychiatrists, who lived and worked in close proximity to one another, and who both were addressed by the name "Zodiac" in the message. And one had the initials R.A.

Click image to enter Google Maps

Edward C. Adams and Richard H. Alder may have crossed paths in their profession of psychiatry, either at the San Francisco Foundation for Psychoanalysis or their places of work, and the personal ad stating "Your partner is in deep real estate" may have been referencing Edward C. Adams as a man in deep trouble, using the word partner as "business partner", or in a more loose term, as a "partner in the same profession". Bearing in mind the almost identical threat six years earlier to somebody in the same profession, this seems a distinct possibility.

In a previous article we showed with a high degree of probability that the 13 Hole Postcard mailed on October 5th 1970 was connected to the as yet unpublished Little List Letter through its wording, and therefore both were authored by the Zodiac Killer. Most people accept that the Little List Letter is authenticated Zodiac correspondence, so by extension, if the October 17th 1970 Edward C. Adams Letter and "Deep Real Estate" Letter were authored by the same person, and we can connect the two pasted letters in October 1970, then we can verify Zodiac was responsible for all. This would mean that Edward C. Adams suspicions that the letter mailed to his home address in Orinda by a former psychiatric patient who resided in Berkeley, could have been the Zodiac Killer.

On the flip side, Richard H. Adler may have been addressing Zodiac, or somebody claiming to be the Zodiac Killer.

View this topic on the Zodiac Killer Site forum.

24 Comments

Shawn

10/25/2019 09:13:29 pm

A little off topic....maybe

I ran across a new interview with Gareth Penn on Youtube.

https://www.youtube.com/watch?v=HClPX6WxaiE

Richard

10/26/2019 12:10:53 am

https://www.zodiacciphers.com/zodiac-news/the-ambler-tours-letter#comments

Already posted it Shawn.

Roger

10/29/2019 07:30:51 pm

Zodiac Killer Insight Series interviewing Gareth Penn? :-O

Roger

10/30/2019 02:36:59 am

Oh wow, just had a watch. What a riot!

The generally accepted ways to determine the number of days into the future are: 1) count the number of "sleeps" between two dates to get the number of days, or 2) discount the first day and count the last day. This works every time. If we add the first and the last day to the total we run into problems.

Penn is correct.

Richard

10/30/2019 03:05:13 am

https://www.timeanddate.com/date/duration.html

If you use this calculator here, it is 184 days when you include the end date. It is 183 if you don't include the end date. It's a matter of how you calculate duration Roger, which you rightfully pointed out.

If you count from October 30th (ie: Oct 30th to October 31st being the first) then the duration between the dates is 183, not 184.

62 days in 1966 (1+30+31)
121 days in 1967 (31+28+31+30+1)
62+121 = 183

There are 183 days between the two dates, not 184.

Richard

10/30/2019 03:19:41 am

There are of course 184 if you include the beginning date. This is what you'll include if you're looking for 184. If you're looking for 183, obviously you will begin after one full day has elapsed. The number you are looking for will govern how you calculate it.

The guy on Zodiac Killer Insights clearly stated "Nikki Benedict was killed 184 days AFTER the Cheri Jo Bates murder". After, wouldn't include the start date, so would be 183. Gareth Penn is correct if we are talking days between. Including the first day, when it was 10:30 pm on October 30th, to 10:30 pm on October 31st as 2 days, when only 24 hours has elapsed, is effectively adding a day that didn't exist.

Roger

10/30/2019 06:21:42 am

There are of course similar problems with the way the presenter arrives at the number 184. Every step in the methodology seems very selective and based on existing presumptions. Then the presenter ends with a pre-emptive ad hominem in case anyone disagrees.

Richard

10/26/2019 01:10:58 am

Another curiosity regarding this advertisement is that Zodiac usually responded to the newspapers, briefly touched upon in the Zodiac Killer Site thread. Articles on Zodiac were few and far between by 1976 and this chronological list on Tapatalk shows a Chronicle article dated 26th April 1975, followed 16 months later by an article featuring David Toschi on August 26th 1976, the exact day that this advertisement began its week run. The article shown here
https://www.tapatalk.com/groups/zodiackillerfr/s-f-chronicle-articles-chronological-t7069.html where David Toschi talks of a busy week where a lot of nickel and dime leads were popping up in the case. It also mentions the "transfer of his long time partner William Armstrong to Fraud Detail". Intersesting therefore, that an advertisement should be placed with the name Zodiac beginning it, being placed in the Chronicle on the same day as this article (the first for 16 months). Plus the advertisement uses the word "partner". Was Bill Armstrong recently involved in a "fraud" case involving property - hence the reference to "your partner is in deep real estate". Is it just coincidence that the article and advertisement ran on the same day, or was Zodiac aware of its impending publication? Was the article surreptitiously placed by the Chronicle to elicit a response from the Zodiac Killer? Had the Chronicle received a letter from Zodiac, not published, and this spawned the article and advertisement? The timing of the advertisement and newspaper article could be considered less than accidental.

Richard

10/26/2019 01:51:53 am

Four years later, it is 1975. In that time, Graysmith has remarried, and has restarted having a family. Paul Avery meanwhile, has had his sanity take a nose-dive, quitting the Chronicle and going to work for the Sacramento Bee. Dave Toschi is thrown for a loop when his partner Bill Armstrong tells him he is quitting homicide, and moving over to the fraud department.

TM link

10/29/2019 06:32:16 pm

"The timing of the advertisement and newspaper article could be considered less than accidental."

One thing that tends to get overlooked is that the same advertisement was also published in the S.F. Examiner.

See the post by 'tmills1991' about halfway down the following page:
http://zodiackillersite.com/viewtopic.php?f=25&t=1756&start=80

Richard

10/26/2019 01:39:42 am

http://zodiackillersite.com/viewtopic.php?f=94&t=882

https://www.zodiacciphers.com/uploads/4/9/7/1/4971630/albany1_orig.gif

Another example of Zodiac, the Symbionese Liberation Army or just a plain hoaxer responding to Zodiac newspaper articles is shown in the above Zodiac Killer Site forum thread, which I have summarized in an image.

On July 22nd 1973, the New York Daily News ran a large two-page spread on the Zodiac Killer entitled "A Code For Murder". It began "Zodiac, a screwball with two hobbies, killing and cryptograms, hasn't been heard from for quite a spell now and San Francisco's leading Zodiac-watchers are firmly convinced he's in jail or in a mental hospital or just dead". On the second page, a large byline reads "No one knows whether the mad slayer of the San Francisco Bay Area is alive or dead, but two homicide cops still put in many hours trying to solve the gruesome riddle".

This article was featured in New York on July 22nd 1973, so is it any surprise that a purported letter from Zodiac would arrive at the New York "Albany Times Union" newspaper just 10 days later, stating "You were wrong, I am not dead or in the hospital. I am alive and well and I'm going to start killing again". And then seemingly threatened a member of hospital staff, containing a code or riddle of murder. But was it Zodiac or somebody impersonating him. How would the Zodiac Killer have been aware of the article in the first place years after his reign. Are we to assume he read the New York Daily News from the Bay Area daily, even two years after his last confirmed letters? Was he living in New York? Or was this just a random nutcase hoaxer who lived in New York?

Richard

10/26/2019 02:25:20 am

The Zodiac article ran in the New York Daily News, but the author of the August 1st 1973 Albany Letter wrote to the "Albany Times Union" newspaper in response, specifying they are "going to kill her August 10th at 5:00 pm when the shift change". Clearly this was never going to happen, because had the code been broken, revealing the Albany Medical Center as the target, the author would have been plain dumb to create a genuine code with the location of the attack, along with the time and date. However, police could not have taken the risk that it was just an idle threat and would surely have implemented a presence at the hospital on August 10th. A person who would get most pleasure from police scuttling around the hospital in Albany, would likely be an Albany resident who could watch the unfolding police response, and hence why they targeted Albany and the Albany Times Union newspaper, in response to a New York Daily News article. From 1929 to 1995, the Daily News was based in the landmark skyscraper at 220 East 42nd Street near Second Avenue. This was 150 miles from Albany. A person resident in Albany would find it much more convenient to target a hospital in Albany, rather than the center of New York. Otherwise, I guess, they would have targeted a hospital somewhere near the New York Daily News offices in response to the article.

10/26/2019 02:39:11 am

Excellent insight and analysis Richard.

It would be very interesting if someone who has experience with requesting FOIA’s to see if we could find out the name of the mental patient from Berkeley, who may have been responsible for mailing the letters.

Your point about the “Deep Real Estate” ad being published on the very same day as a Zodiac article is very interesting also, and opens up the possibility that Zodiac, or whoever was mailing some of the letters, was affiliated somehow with the San Francisco Chronicle.

The “Deep Real Estate Letter” as you have covered before is also associated with Fred Manalli dying in a tragic collision the day before. Manalli, whose name became associated with the Santa Rosa Hitchiker Murders because of items found in his home after his death, then became also a potential Zodiac POI because of this ad. The interesting thing about Manalli is that he is one of a very few suspects (maybe the only one) who was probably never looked into by law enforcement, because he was already dead and the police reportedly didn’t want to malign his name.

Richard

10/26/2019 03:38:20 am

I have previously applied for four FOIA's with two successful, but it used to be an easy affair. I had a contact email address and just mailed off the Zodiac file I had snipped requesting its unredacted contents. Now it's a pain in the backside, filling out some nonsensical form online. I think they have deliberately made it harder to reduce requests. Unfortunately, I can't be bothered anymore.

There seems multiple ways to interpret this personal ad, as being placed by Zodiac (or impersonator) to another, or being placed by somebody to Zodiac (or impersonator). Lyndon Lafferty certainly made the connection to Richard Adler, which in view of the Edward Adams Letter has turned up trumps. Two psychiatrists receiving two "ZODIAC" messages would be certainly relevant, particularly with regard to the Berkeley patient.

The Manalli connection also interesting bearing in mind his death on August 25th 1976. The handwriting matches are interesting, but other than that I find Manalli another poor Zodiac suspect.

The timing of the advertisement and rare Zodiac story seems more than coincidence. I suppose the logical conclusion, is it was placed by the newspaper itself in response to the "nickel and dime leads were popping up in the case". Possibly somebody had contacted the newspaper in the days before with pertinent information and the newspaper replied in the fashion requested. Or as you stated Mo, Zodiac was somehow in the know of Chronicle operations and publishing dates. It's certainly a curious ad, with multiple ways to read it. The "You are next" and "You're next" strongly indicates a link back to the Edward Adams Letter, six years earlier.

Shawn

10/26/2019 08:52:39 am

"You are Next" was or is a common type of threat phrase. Maybe more so back in the 40's 50's 60's.

Richard

10/26/2019 09:47:48 am

Absolutely Shawn, that is why a combination of parallels is always required - the more the merrier.

Richard

10/26/2019 12:58:33 pm

For anybody wanting to try for requests or to get Zodiac FBI files unredacted, send all the relevant details of Zodiac file number and page. Take a screenshot of the file if necessary and include the link.

https://www.fbi.gov/services/information-management/foipa

Scott

10/26/2019 09:22:30 am

To me beginning a message with the wording "Zodiac," is a salutation not a heading because it contains a comma; note that your analogy to the Joe's Hair Salon advert contains no comma. I also question the reference to an "Imperial Wizard" which isn't a moniker I've ever seen before in the Zodiac lexicon, yet if your hypothesis is accurate then Zodiac is associating himself with such a Wizard. The first use of this mythical figure was the head of the KKK in America. https://en.wikipedia.org/wiki/Grand_Wizard

All that said this is a very interesting post and I think it extends on Lafferty's work in pinpointing connections to the psychiatric facility and the wording of the two communications themselves as well as the other 1970 letters. Potentially a breakthrough if the various linguistic identities can be properly placed.

Richard

10/26/2019 10:01:28 am

Yes, I'm undecided on the introduction Scott, it could very well be addressed to Zodiac, rather than from. The only counter-argument I would give, is this was Zodiac - not the most orthodox person in the world, with a penchant for grammatical unawareness. Or that is what he wanted us to believe.

In terms of the "Imperial Wizard" reference, we did have a purported Zodiac communication in 1981 from Atlanta stating "stop forced bussing or I will kill 3 more black kids in Atlanta in March", so we may have a Zodiac Killer developing racial tendencies as he ages. Nobody has an all encompassing range of fixed views throughout their life, and Zodiac is no exception. I suppose what I'm saying, is there's a first time for everything. But of course, I accept it doesn't sound like something that Zodiac would use based on our knowledge of him. The main focus (as you intimidated) is the correlation to not only the threat style, but the two psychiatrists and the location they operated in.

SCott

10/27/2019 10:57:02 am

Good points about the Atlanta letter and the Zodiac's methodology--everything is fractional with him because the entire paradigm is to tell his "truth" while at the same time he is concealing it. I think the Hardin experience taught him a big lesson.

And mass murderers and race do share a long history-Charles Mansion being a prime example.

Roger

10/29/2019 07:18:54 pm

Will the real Zodiac please stand up!

Joe

11/13/2019 08:14:09 pm

Roger,

I'm replying in kind to your comment placed 10/30/2019 02:36:59 am

It seems that you're experiencing a diuretic dilemma. The only "problem" that arises from your generic interpretation of my mathematical calculation is that you don't understand a single iota about Penn, the Zodiac, or the case in general.

Thus, I could always tell you where to go in a semi-polite-Carl-Jung-like-manner, and where and how to insert it. However, I've come to the realization that it starts out as debate and ends up full of hate, name-calling and vitriol.

But I'm trying, Roger. I'm trying real hard to be the shepherd and respectful to both Richard and his posters.

Respectfully yours,

Joe

Roger

11/13/2019 09:57:53 pm

Hello Joe!
Respectfully yours,
Roger.

Chris

12/10/2024 03:44:55 am

Jesus, the partner of Berkley they were talking about is Oakland, and that's where the map zodiac left has the bomb leading to when you decrypt the 32 , solve its riddle by using the musics code solution, and translate it to radians and zodiac inches. (A zodiac inch is the length of the line in "my name is______" . But yeah it leads to Oakland, and they warned Berkley, to tell Oakland..... BOOM !

(solved it boom, not detonation boom)

THE "DEEP REAL ESTATE" AD

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