The section in blue was taken from the breaking news story about the Zodiac Killer on page 5 of the October 12th 1970 San Francisco Chronicle The newspaper was reporting on the "13-Hole" postcard and the previously withheld "Little List" letter mailed on July 26th 1970. The 8 words in red were all taken from a column on page 38 entitled "Question Man By O' Hara", just to the right side of the "Letters to the Editor" section. When I typed in a search for the word "taught" in the San Francisco Chronicle on October 12th 1970, it appeared only on page 38 in the "Question Man" column (shown below), followed by the other 7 words in the same column, which Zodiac used to spread haphazardly over his Edward Adams postcard. The 8 words can all be found in these two small responses to the "Question Man" below. The uppercase "M" in "Mean" can be found on the same page in the name "Abe Mellinkoff" just to the left of these responses.
In the upside-down text of the "13-Hole" postcard, the Zodiac Killer created 17 words from the September 23rd 1970 San Francisco Chronicle "Morning Report" by Abe Mellinkoff, and one word from the column "Question Man By O' Hara". In other words, the Zodiac Killer created a total of 18 words he sourced from the "Letters to the Editor" page on September 23rd 1970, which he used on his "13-Hole" postcard, and created 8 words and the letter "M" from this very same page on October 12th 1970, which he used on his Edward Adams postcard. Therefore, Abe Mellinkoff and "Question Man By O' Hara" featured in both postcards. That's because they were designed by the same person.
EDWARD ADAMS POSTCARD The surname "ADAMS" in uppercase letters can be found on page 30, in addition to "ARE" in two car advertisements (shown below). The large "YOU" with a dark background may be from another publication, because in some images of the Edward Adams postcard it appears a different style background (see the attached image on the right to see this difference).
EXTRA READING: THE "PACE" POSTCARD AUTHENTIC
FOLLOW UP ARTICLE: THE SEARCH FOR "YOU" IN PRINT
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